Meet the Core Team
Brittney zuzindlak Founder & Lead Strategist
Brittney is the founder and lead strategist at Feed Your Brand. Brittney’s experience includes 16 years leading international and domestic projects across various industries ranging from alcoholic and sparkling beverages to fitness trackers to personal care products. She has conducted successful projects for Levi’s, Ulta, Target, E. & J. Gallo MillerCoors, Pabst, Nestlé, Sargento, Medela, Kimberly-Clark, Johnson & Johnson, Wiley, Vanguard, Intercom, McKinsey and mcgarrybowen, to name a few. She has experience working across a wide array of consumer segments and specializes in Millennials, Gen Z, women, moms, health conscious consumers and fitness enthusiasts. The basketball court, doggy happy hour, hiking in sunny Cali, wine riots and dive bars are just a few places research has taken her. Prior to starting Feed Your Brand, Brittney spent her career at GfK and Edelman leading strategic brand positioning, product innovation and consumer research projects. Brittney is a recognized leader in the digital qualitative world and an expert partner for many research agencies and vendors.
kari casciano research lead & moderator
Kari leads our research with a keen eye to the details and a knack for igniting fresh perspective through innovative research design. She asks questions that delve below the surface to answer our clients most critical business questions and deep ponderings. Kari’s experience includes over 13 years leading international and domestic research. She has spearheaded research for major companies such as Johnson & Johnson, Google, Ulta Beauty, Allergan, Galderma, Bayer, Pfizer, Ste. Michelle Wine Estates and Citi. Kari spent her career with GfK leading qualitative research and Ameriprise Financial strategizing their corporate marketing. Kari is a RIVA-trained moderator and a University of Minnesota Gopher.
chris crisman strategist & moderator
Chris is a qualitative research specialist based in the Denver area. Chris brings 16 years of experience in cutting-edge qualitative research techniques, helping companies successfully link customer insights with brand development initiatives (i.e., strategy, innovation, communication). Chris has designed, managed, and moderated hundreds of qualitative-based research initiatives – ranging from group discussions, IDIs, in-homes, shop-alongs, and digital ethnographic work. As an early pioneer of smartphone ethnography, Chris helps brands get closer to the customer than ever by illuminating critical moments of decision, purchase, and consumption. Chris’s past clients include: Target, General Electric, Microsoft, Gatorade, Kraft Foods, The Hershey Company, Anheuser Busch, Pernod Ricard, Proximo Spirits, and Campari Group. Chris holds a BBA from the University of Michigan, with concentrations in Marketing and Consumer Behavior.
Clients and Participants Love Our Approach to research
“I am SUPER impressed with this panel and Brittney’s skills to put together the right activities and interact with these moms. I’m really excited to use this type of research again. I’ve only had one experience with an online panel and I thought it was way too tedious and too much information. Brittney is doing a very good job keeping the conversation going and getting us the summaries.”
“Brittney acted as a moderator for follow-up interviews we conducted with parents of children diagnosed with a specific illness. She was a wonderful addition to our team, jumping in quickly to understand the objectives and direction of the interviews, working alongside the client to optimize the interview time. She also took it upon herself to learn the background of the parents, as we had conducted previous research with them, which was incredibly helpful. Brittney was great at putting the interviewees at ease so it felt less like a question/answer-style interview and more like a conversation. It was great working with her and we plan to do so again in the future. ”
“Brittney is an expert on digital qualitative methodologies. From project design to execution to analysis she masterfully guides projects from inception to delivery using best practices she’s built over her years of being a leader in the field. We’re grateful to have her as an expert partner on our team!”
“I appreciated the analysis and summary you presented this morning. First rate stuff. It helps when the news is good, of course, but I thought your insights were very clear, well thought out and well supported.”
“Thank you again for all the help and support. It was great to have such a dedicated, insightful and passionate partner.”
“Thank you so much. I had a lot of fun this week, you were great! Yes, you can absolutely contact me in the future!”
“This has been a great and fun experience. I wish all studies were like this.”
“You are so easy to talk to, it was like a therapy session! It feels good knowing the company cares about what I think. ”